Gaston Gazette - Gaston, NC
Gastonia, NC publishes our Church Page in the Gaston Gazette and online. They publish their religion section on Saturdays to a circulation of 18,000. It is an example of providing color at a value price along with the total worship package of print + online. The business sponsor page is on the left showing a full page of ads -- this is a very successful page with 60 Sponsors per week bringing in $3,000 per month. Each participating business receives an online signature ad along with their $11.75 per week print ad. The Churches shown on the Worship Directory (Right Page) can choose between a display ad or a classified listing – this helps keep this page full with churches at various price points while while producing $1,250 per month. Each church on the print page receives a web page with picture and service times that offers a link to their website. The staff at Keister-Williams maintains all the information on the Site (Home screen shown below) and all that is required is a link on your Home screen. The website averages about 2,000+ page views per month and churches receive between 20 to 40 click-thrus on their website links. Keister-Williams replaced another outside vendor, worked with the staff to prepare a 6 week plan that transformed the 3 page "Faith" Section from weekly revenue of $650 to $1,050 for annual revenue of $50,000.
We also sell additional products such as Discover the Bible, the Faith & Values Special Section, and Church Holiday Guides for a program that is approaching $75,000 per year.
Feel free to contact Konrad LaPrade at 704-869-1725 or firstname.lastname@example.org for more information about his experience working with Keister-Williams.