KW Finds Hidden Revenue For Newspapers

"I have never been a big fan of allowing someone outside of our organization to sell our product. However, Keister-Williams changed my position on this when it comes to selling church pages"
Jana Thomasson (Paxton Media)

Since 1939, the name Keister-Williams has meant "church page revenue" throughout the newspaper industry. We find this revenue by adding new sponsors to an existing church page or creating a new page. Three hundred newspapers publish Religion coverage in their newspapers and figure why not let Keister- Williams help them get some revenue from it. Besides who has time to sell all the display ads, specials, classifieds and then worry about the church page? We do. And we do it honestly, professionally, and with more service options than you can imagine. Our customers say it best. "I was confident our in-house salespeople could handle the responsibility of selling the page, but Keister-Williams has found success where we could not." said Mary Hart Oswald, Advertising Director of the Wallace Newspaper Group. She added, "I do not believe the success of this project was accidental." We have been successful because our sales staff and administrative spport poeple have set the standard for service. Charlie Price from Florence, SC says: "I am most pleased to report the results of Keister-Williams sales efforts... If their follow-up is as good as their initial effort, they will have set a standard of excellence in vendor service."

Curious Ad Directors Want More Details

Advertising Directors and other newspaper professionals concerned with generating revenue ask many questions. The most commonly asked question is:

• How much money are we talking about?

Other common questions are:

• How exactly does Keister-Williams sell the sponsors?
• How do we represent the newspaper?
• What about sponsors that don't pay?
• Who is responsible for the layout of the page?
• How do I get the Feature?
• What groups does Keister-Williams have agreements with?
• What do I have to sign?

We have Detailed Answers to the questions listed above. The best way to tell you about Keister-Williams is to give you a few of our Success Stories. Thus we have included some Case Histories that represent a spectrum of situations, namely: newspapers that had no church page, smaller weeklies that needed revenue, mid-sized dailies that just need someone to pay attention to the page, and newspapers that wanted to try it on their own but found Keister- Williams could still do it better. We will be glad to give you more reference information if you contact us. One way to get more information is to request a Marketing Package or Contact Us.

Newspapers Put Faith & Values Sections Online

We have helped a few of our customers get more revenue from their websites by incorporating sponsors into their online community church and religion coverage. Normally this involves contacting sponsors to explain how the website offering justifies rate adjustments.

For example, The Frederick News-Post charges a slightly higher rate to place sponsors randomly on its online community church directory.

The LaGrange News is developing an extensive faith and values section that includes the Keister-Williams feature and a link into the American Bible Society verses. Their screens show a rotating view of sponsors every two minutes.

The Sampson Independent has developed their church directory and list of sponsors as two separate columns on the screen.

Keister-Williams will be glad to share our ideas and experience with any newspaper that wants to expand its community coverage and website revenue. In fact, we have developed our own Online Religion Section (ORS). This integrates local content with our feature and the sponsors for a packaged presentation that fits into your current web site. Simply email us or contact us for a prototype or more information.