Keister-Williams Has History Since 1939

Keister-Williams was actually two separate companies. Williams Newspaper Features Syndicate Inc.,formed in 1939 by C.T. Williams, was obtained by G. Walton Lindsay in 1973. Keister Advertising Services was formed in 1944 by Earl Keister. It was purchased in 1984 and the two companies were merged into Keister- Williams Newspaper Services, Inc. Since the merging in 1984, the company has gone through many transformations. The most recent ones involve account servicing and the use of technology. We have invested heavily in a new customer information system, corporate Email, and this website. We have done this to support our expansion and maintain our emphasis on customer service with new selling approaches, billing options, and products. This website is just one example.

Chairmain Announces 300th customer

Walt Lindsay, Chairman, announced recently that Keister-Williams has signed it's 300^th customer. Says Walt, "These are newspapers that have hired us to sell sponsors and service their church pages. With the trust of so many newspapers I think even more will contract with us. It seems that so many are short-staffed and looking for revenue from existing pages."

Mission Statement

Keister-Williams Newspaper Services, Inc. provides profitable readership pages and other advertising-based products to the newspapers we serve. We succeed by employing our talent in the areas of content provision and advertising sales toward our customers' specific market considerations and internal needs. Our customers are daily and weekly newspapers that have a significant market presence and share our core values.

CORE VALUES

•Integrity
•Passion
•Competence
•Inquisitiveness
•Stewardship
•Long-term Outlook
•Focus on Relationships

We demonstrate our Customer Service orientation with qualities such as asking questions, researching the specific customer and market, application of our experience with hundreds of newspapers, and following through on promises. We further demonstrate our commitment by visiting customers, constantly measuring results, giving ad referrals, our policy of "we don't get paid if you don't", and the launch of new products such as Kid Scoop™. We believe that profit results from loving what we do and making the short-run decisions that produce long-term loyalty of employees and customers. Our higher purpose is measured by the meaningful messages communicated in the readership pages we support.